Tesco food collection in UK
Tesco ran its annual Winter food collection in November, encouraging customers to donate food items to FareShare. In a year like no other, there were no volunteers in store for the collection but Tesco staff stepping up to help drive donations of much needed store cupboard essentials, such as tins of meat and fish, tea bags, coffee and tinned puddings.
Generous customers donated the equivalent of 325,000 meals to FareShare, which will enable FareShare to continue supporting its network of more than 4,000 charities throughout the tough winter months. For the first time ever, Tesco customers were also able to donate their Tesco Clubcard points to FareShare for the first time ever this year – and can continue to do so into 2021.
Give a Little Love this Christmas
John Lewis and Waitrose launched their much anticipated Christmas adverting campaign last month in support of FareShare and Home-Start. The advert is one element of a major campaign and, using under the strapline ‘Give A Little Love’, aims to make a lasting difference to some of those hit hardest during 2020. Together, John Lewis and Waitrose are aiming to raise £4m for FareShare and Home-Start and donations will be used to provide food, comfort, emotional support and advice to at least 100,000 families in need.
Customer donations, up to the value of £2m, will be match funded by a donation from the John Lewis Partnership. A further fund of over £1m has also been created to ensure all of the retailers’ shops will be actively partnering with FareShare and Home-Start and a range of local family charities in the communities they serve.
British soul singer, Celeste, has also written and recorded an original song – ‘A Little Love’ and every time the track is download her record label Polydor will make a 10p donation to the campaign. A range of ‘Give A Little Love’ merchandise is also on sale on Waitrose and John Lewis websites and in their shops, with all profits from the sale of the products going to the appeal.